My role in creating assets for the Wavetech Launch was to solidify the focus on clean, technology-driven 
haircare by addressing key gaps in the brand’s content strategy. I took on the creation of 80% of the visuals, from concept to final edits, which significantly brought down production costs. 
 
I made it a priority to create engaging visuals that clearly highlighted the product’s benefits, including
imagery that showed the product in use and showcased the stunning results it delivers. Recognizing that product videos and reels were underutilized, I developed high-quality, dynamic content tailored for social media, ensuring it was optimized for a beauty-focused audience. 
 
By incorporating trendy, fun elements and emphasizing the product’s effectiveness, I was able to bring hype to the launch and establish a stronger visual presence for the brand.