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Super Gloss
Branding, Merch, Digital Campaign, PR Box Postcard
Multimedia Designer
For this project, I created 3D product renders for social media, web banners, and a PR postcard, in addition to taking product photos and filming videos for social media. A significant challenge was developing imagery that highlighted the product's shine, aiming for a hazy, shiny, and high-end appearance. To address this, I created mood boards and executed the renders and photos independently. Recognizing that organic content was performing best on social media at the time, I focused on presenting the product in an organic form, editing in-house footage to create engaging videos.
Effective time management was crucial in balancing these creative tasks with daily responsibilities, ensuring all assets were delivered on schedule and met the project's high standards. This approach resulted in the content generating over 1 million in engagement, demonstrating the successful integration of organic content with high-quality visual presentation.
Objective:
Create high-end, visually engaging content that emphasized the product’s shine and luxurious, utilizing textures that showcase shine, only use color as accent. Try to use the packaging as inspiration for the assets being created. Assets needed were 3d Renders to be used across socials, web, Amazon, ads, and print collateral. Social Media Assets, utilizing concepts created in brainstorming sessions after receiving brief of the product information, copy, and as imagery was being completed.
PR Postcards ensuring all required product information is on the back of the postcard.


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Objective:
Highlight the soft, effortless, shine, and beauty of the new shades while maintaining a clean, elevated brand aesthetic across all touchpoints.


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Social Media Content Creation


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