I lead the creative execution of DTC landing pages and campaign launches, collaborating across e-retail, e-commerce, CRM, UX, and marketing teams to design web, email, motion, and client-facing assets for the U.S. market and global rollout. As the first digital designer to create content in-house for the U.S. market, I helped create content to support e-commerce business needs and establish scalable Figma workflows and templates that improved collaboration, consistency, and efficiency.
SCALING E-RETAIL CREATIVE THROUGH FIGMA-DRIVEN WORKFLOW OPTIMIZATION
Delivered retailer-specific campaign banners for Sephora, Macy's, Bloomingdale's, Ulta, and Nordstrom, adapting creative to each partner's technical and visual guidelines. Contributed to e-retail emails, SMS, exposures, ensuring a seamless and elevated brand expression across all digital touchpoints. To support scalability and consistency, built Figma workflows for banner production, e-retail emails, and TOA/GWP asset libraries, streamlining the creative process across campaigns and partners.
MOTHER'S DAY LOCALIZED BUNDLES
Problem - The US market lacked localized visual assets to support bundle promotions for the Mother's Day 2026 campaign, with tight deadlines leaving little room for traditional production workflows.
Solution - Developed bundle imagery locally and independently, leveraging AI tools to accelerate the creative process and deliver market-ready assets within the required turnaround time.
BRIDAL LOCAL PAGE 2025
Problem - The U.S. Dior.com Bridal page lacked dedicated visuals to showcase DTC-exclusive services.
Solution - Independently photographed and edited product imagery in-house, purpose-built for the Bridal page.
Result - Strengthened the DTC channel by equipping the page with visuals that actively promoted DTC-only services.
HOLIDAY SERVICE VISUAL
Problem - The U.S. Dior.com holiday page needed to differentiate itself from e-retailers by spotlighting exclusive services, yet no asset existed showcasing the iconic pebble texture shopping bag in a holiday context.
Solution - Independently photographed and edited the asset in-house, following brand art direction with a high level of detail to meet Dior's visual standards.
Result - Delivered a compelling, DTC-exclusive visual that supported initiatives to drive services only available on Dior.com, reinforcing the site's distinction from third-party retailers.
LOYALTY EMAIL & SMS ANIMATION
Problem - Loyalty email creative had grown stale and needed a refresh to re-engage customers with more visually compelling content.
Solution - Added motion to existing mood imagery, animating the bow coming together, to introduce visual interest without requiring a full creative production.
Result - The animated asset was distributed across the global market, appearing in emails that generated over $80K in revenue.
