The Color Shift campaign posed the challenge of visually capturing a hair-depositing mask with a dynamic color-changing effect. The goal was to effectively showcase the vibrant shade shifts while emphasizing the product's unique qualities. To achieve this, I crafted motion graphics that brought the color transformations to life, produced 3D renders that highlighted the product’s vibrancy, and captured detailed texture photos to enhance the renders.

These efforts culminated in high-performing assets, with a swatch photograph alone achieving 19,000 in reach on social media. This strategic approach not only conveyed the transformative and innovative nature of Color Shift but also reinforced the brand's identity, resulting in a visually engaging campaign that resonated strongly with the audience and successfully showcased the product’s appeal.